What is Low Ready?

Emile and I have been in business together for over 15 years. We've had software companies, event companies, membership sites and podcasting companies. But none of them felt like 100 year companies - a company that would outlast us and the vision we had at the beginning.

We wanted a brand that had cool products and fanatical fans. We wanted to have a company and brand that people loved so much, they wore t-shirts and ball caps with the logo and put stickers on the rear windows of their trucks.

We knew what kind of brand we wanted and how we wanted our customers to relate to it. Turns out, there's a term for that: brand affinity.

I had to look that term up. According to BrandWatch:

"Brand affinity describes consumers who believe a particular brand shares common values with them. These shared values help build a relationship which tends to retain loyal customers for longer."

We decided on a blended e-commerce and media brand that would focus on an audience we don't think is currently being served well - the new, urban and suburban firearm owner (more on that in the next post).

Our experience in e-commerce is nothing more than being avid online shoppers since the time when Amazon sold only books.  We know the customer experience we like when we shop online and we're going to work hard to duplicate it. We want it to be easy, fast and intuitive. The kind of store that, theoretically, someone who has never shopped online before and has come to our store for the first time, would find a pleasure.

We hope you'll come along with us for the journey as we build it.

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